Why it's important to package your artwork professionally

This post is a collaboration with Oz Sticker Printing

As artists, we pour so much heart into creating our work: hours of sketching, painting, refining, layering… then suddenly it’s time to ship or hand it over and we’re left thinking, “How do I make this look as good as it feels?”

That’s where packaging becomes just as important as the artwork itself.

Whether you’re sending a painting, a print, a zine or a mural proposal, how it’s presented matters. It’s the first physical impression someone gets of your brand and it can say a lot before your art even speaks.

Packaging = Storytelling

Your packaging is an extension of your brand. It tells a story:

• Are you fun and playful?

• Sleek and professional?

• Handmade and heartfelt?

You don’t need to spend a fortune to make it special. Thoughtful touches like tissue paper, hand-written thank you notes, or custom stickers make your packaging feel intentional and cohesive. It shows your customer (or collector, or gallery) that you care.

Why It Matters

Professionalism

Strong packaging builds trust. It shows you take your work seriously which helps your customers do the same.

Brand Recognition

A well-designed sticker or label with your logo or a fun phrase can make your parcel stand out, feel personal, and help people remember you. Bonus: they might even stick it on their laptop or sketchbook.

Customer Experience

Ever ordered something online and received a beautifully wrapped parcel? That moment of delight sticks. It makes your work feel like a gift, not just a transaction.

Social Sharing

Pretty packages get shared. Your customers become your promoters when they post an unboxing experience that’s visually exciting.

How I’m Using Stickers

I recently teamed up with OzStickerPrinting to create custom stickers featuring one of my bright, snakey designs. I now use them to seal tissue paper, add a pop of colour to envelopes, or tuck into packages as a little surprise freebie. It’s such an easy and affordable way to elevate the whole experience. I also use these stickers instead of business cards. They are particularly popular when I visit schools.

Oz Sticker Printing has a huge range of sticker options from matte to holographic (my inner 90s kid is obsessed), and the quality is so good.

Packaging Tips for Artists

• Stay on brand: Pick colours, fonts, and materials that reflect your creative vibe.

• Keep it eco-conscious: Use recycled materials where you can and limit excess packaging.

• Include a thank you card: A small note goes a long way in creating connection.

• Stick with it: Custom stickers are a simple way to brand without big costs. I now can’t imagine packaging without them.

🎁 Exclusive Discount for You

To help you level up your packaging game, the team at Oz Sticker Printing has offered a number of special discounts for my community.

Discount: 10% OFF Products: Classic Paper Stickers, Kraft Paper Stickers, Standard Vinyl Stickers, PVC Stickers, Transparent Stickers, Gold Vinyl Stickers, Silver Vinyl Stickers, Foil Paper Stickers, Embossed Paper Sticke, Dome Stickers - my 4 yo inner child goes bonkers for these types of stickers Minimum quantity order: 1000 Code: SSxOSP10

Discount: 15% OFF Products: Art Paper Stickers, Hologram Sticker - if you order these, send me a photo!!!! They look cool. Minimum quantity order: 1000 Code: SSxOSP15

Discount: 20% OFF Products: Bumper Stickers - these are the snake stickers in the photos. (minimum order of 1000 qty)

Custom Decals (minimum order of 1 qty) Code: SSxOSP20

Discount: 25% OFF Products: Vinyl Lettering Minimum quantity order: 1 Code: SSxOSP25

Use one of these codes* at checkout for a sweet saving on your own custom stickers.

Be sure to share photos of your custom sticker by using hashtag #ozstickerprinting and be sure to follow @ozstickerprinting on Instagram.

Final Thought

Your art is incredible. Let your packaging echo that.

Make people smile before they’ve even opened the piece.

And if you can do that with a killer sticker? Even better.

Big thanks to Oz Sticker Printing for helping bring my brand to life — one sticker at a time.

*Discounts cannot be combined with an existing promo. Each customer may redeem these codes a single time and cannot be reused. Only valid for up to 1 (one) month. Please note that this is subject to change without prior notice.