How to Turn Your Art into a Business

You love creating art, but how do you turn your passion into a profitable, sustainable business? Whether you're dreaming of leaving your day job or simply want your art to fund itself, turning your art into a business is completely possible—with the right mindset, tools, and support. Let’s dive into how to make it happen.

1. Shift Your Mindset

The first step is to treat your art like a business. This means setting goals, showing up consistently, and making decisions that support long-term growth. It's not just about being creative—it's about building something with intention and direction.

Ask yourself:

• What kind of income do I want from my art?

• How many hours can I dedicate to art each week?

• What does success look like for me?

2. Build a Professional Online Presence

If you're not online, you're missing out. Create a simple, clear website with your portfolio, an artist bio, and contact info. Use platforms like Instagram, Pinterest, or Facebook to share your process and connect with potential buyers.

SEO tip: Make sure your website includes keywords like "original artwork for sale," "[your city] artist," or "custom art commissions."

3. Get Clear on Your Offerings

Do you sell prints? Originals? Take commissions? Run workshops? Clarity is key. Make sure your audience knows how to buy from you, what they’re buying, and how much it costs.

Add easy-to-use payment systems and automate as much as possible (like using tools to schedule social media posts or set up email marketing).

4. Price for Profit

Pricing your work can be tricky—but it’s crucial that you’re not undercharging. Factor in your materials, time, experience, and desired profit. Remember, you’re building a business, not a hobby.

5. Learn the Business Side

No one is born knowing how to run an art business. But you can absolutely learn. Things like:

• Writing an invoice

• Tracking expenses

• Marketing your work

• Planning a product launch or exhibition

• Registering an ABN

This is where a coaching program can make a huge difference.

Join the Creative Business Group Coaching Program

If you're ready to grow your art into a thriving business, join Sarah Sculley’s Creative Business Group Coaching Program.

You’ll get:

✅ Fortnightly live coaching sessions

✅ A library of art business videos and resources

✅ A supportive, honest community of fellow artists

👉 Learn more and sign up here: www.sculleydesign.com/creative-business-membership

Final Thoughts

Turning your art into a business doesn’t happen overnight, but every step you take brings you closer. Start with one small change—whether that’s setting up a website, working on your pricing, or joining a coaching group.

You don’t have to figure it out alone.