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CONCEPT DEVELOPMENT WORKSHOP

COMMUNITY
MURAL

2024

CONCEPT WORKSHOP

• INTRODUCTION
• BRIEF
• SITE VISIT
 

• MURAL EXAMPLES

• CONCEPT & DESIGN DEVELOPMENT
  - MIND MAP

  - COLOUR

  - TYPOGRAPHY

  - ICONS

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• DESIGN DEVELOPMENT
• PRODUCTION SCHEDULE
• MATERIALS & PREP

ARTIST //

SARAH SCULLEY

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MURAL //

BRIEF

• Materials: acrylic exterior paint / spray paint
• Wall size: 7.3m wide x 3.6m high 

BRIEF
• students to design & paint

Things to consider:
Who is this mural for?
Why are we painting it?

Tricky bits:
• Too many colours looks like it belongs in a kindy
• Large blocks of colour may get tagged
• Too much detail will not be seen from afar
• Location of the wall & access
• Time frame to paint (2 days)
• Safety / access / timing

UNSUCCESSFUL

MURALS

SUCCESSFUL

MURALS

DEVELOPMENT

CONCEPTS

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EXERCISE //

COLOUR

Barn-Red-+-Engineering-International-Orange-+-Orioles-Orange-+-Dark-Tangerine-+-Mikado-Yel
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Angry // Joyful

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EXERCISE //

MARK MAKING

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Sleepy // Excited

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EXERCISE //

ICONOGRAPHY

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TIMELINE
• Two days to paint the mural
• Concepts presented on Wednesday

MURAL PROCESS
• measure / view the wall / take photos (for mock ups)
• take a brief from the client
• production timeline for project
• develop concepts (soooo time consuming)
• make changes to concepts... then more changes... and more...
• get sign off on mural design
• buy supplies
• develop a production plan for paint day / prep for painting
• paint (the fun part)!

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