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CONCEPT DEVELOPMENT WORKSHOP
COMMUNITY
MURAL
2024
CONCEPT WORKSHOP
• INTRODUCTION
• BRIEF
• SITE VISIT
• MURAL EXAMPLES
• CONCEPT & DESIGN DEVELOPMENT
- MIND MAP
- COLOUR
- TYPOGRAPHY
- ICONS
​
• DESIGN DEVELOPMENT
• PRODUCTION SCHEDULE
• MATERIALS & PREP
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Mural with birds east end shot
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ARTIST //
SARAH SCULLEY
MURAL //
BRIEF
• Materials: acrylic exterior paint / spray paint
• Wall size: 7.3m wide x 3.6m high
BRIEF
• students to design & paint
Things to consider:
Who is this mural for?
Why are we painting it?
Tricky bits:
• Too many colours looks like it belongs in a kindy
• Large blocks of colour may get tagged
• Too much detail will not be seen from afar
• Location of the wall & access
• Time frame to paint (2 days)
• Safety / access / timing
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index
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UNSUCCESSFUL
MURALS
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SUCCESSFUL
MURALS
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DEVELOPMENT
CONCEPTS
EXERCISE //
COLOUR
Angry // Joyful
EXERCISE //
MARK MAKING
Sleepy // Excited
EXERCISE //
ICONOGRAPHY
TIMELINE
• Two days to paint the mural
• Concepts presented on Wednesday
MURAL PROCESS
• measure / view the wall / take photos (for mock ups)
• take a brief from the client
• production timeline for project
• develop concepts (soooo time consuming)
• make changes to concepts... then more changes... and more...
• get sign off on mural design
• buy supplies
• develop a production plan for paint day / prep for painting
• paint (the fun part)!
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